CONSUMER GOODS

Materials Used in Modern Distribution in Mexico
Modern distribution in Mexico encompasses a variety of points of sale such as supermarkets, hypermarkets, convenience stores, and department stores. In this context, product presentation is key to attracting consumer attention and generating sales. Various display materials and tools, both temporary and permanent, are used to highlight products in a highly competitive environment. Here are the main elements used:

Stoppers
Materials: Rigid PVC, laminated cardboard, or acrylic.
Function: These small indicators protrude from shelves to draw consumer attention to a specific promotion or product. They are essential for point-of-sale communication strategies.
Use: Very common in seasonal campaigns or product launches.
Floorstands or Floor Displays
Materials: Corrugated cardboard, metal, plastic, and MDF wood.
Function: Promote products in additional spaces beyond the shelf line, such as aisles and strategic points.
Use: Used in special promotions or temporary activations, facilitating quick customer access to the product.
Countertop Displays
Materials: Acrylic, PVC, or compact cardboard.
Function: Designed for counters, allowing promotion of small products like chocolates, cosmetics, or accessories.
Use: Ideal for impulse strategies at payment points.
Hooks and Clip Strips
Materials: Metal or injection-molded plastic.
Function: Allow hanging products in strategic shelf locations or at gondola ends.
Use: Facilitate cross-selling by placing complementary products together.
Digital Signage
Materials: LED or LCD screens.
Function: Provides dynamic information to consumers, such as promotions or product features.
Use: Increasingly implemented in supermarkets and premium stores to create interactive experiences.
Glass Displays and Showcases
Materials: Tempered glass, metal, and wood.
Function: Display premium products such as spirits or high-end cosmetics.
Use: Common in department stores and luxury areas of hypermarkets.
POP (Point of Purchase) Signage
Materials: Cardboard, foamboard, PVC, and vinyl.
Function: Visual elements used to reinforce promotional campaigns. Include posters, banners, and stickers.
Use: Help maximize product visibility during special promotions or holidays.